Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A variety of ecommerce companies are turning to server-side monitoring as a method to improve their information collection processes. While it requires a lot more technical knowledge than routine GTM and might introduce additional expenses, it can result in better accuracy and even more trustworthy data
Pixel monitoring makes use of a piece of code to register conversions on your web site. It's simple to establish and less susceptible to ad blockers.
1. Much more precise data
The conventional technique of tracking conversions on a site, using pixels, is having difficulty with changing browser privacy plans. This suggests that the information being sent out to Google Advertisements, Facebook Business Manager and other platforms is less accurate than it needs to be.
Server-side monitoring is an extra safe choice that assists to bypass these restrictions, as it's loaded from your very own domain name and dealt with as first-party code, implying it's less likely to be influenced by advertisement blockers or various other safety steps. This offers more accurate information and a more full photo of user trips throughout channels.
On top of that, this kind of tracking permits services to track conversions outside of the internet site, such as telephone call and in-store gos to, which can be hard for pixel-based monitoring. This flexibility offers marketing professionals more possession over the data they send out, and makes it much easier to comply with numerous data regulations. It's likewise a lot much less susceptible to fraudulence, as it's more difficult for illegal actors to adjust the system by changing the postback link.
2. Better control over information.
Server-side tracking permits companies to accumulate and enhance information before sending it to third-party analytics/advertising systems. This improves information completeness and precision, which can help marketing experts make more enlightened marketing choices.
Traditional pixel monitoring relies on JavaScript tracking codes that are put in website visitors' internet browsers. These tracking codes are typically obstructed by ad blockers, which lead scoring automation can lead to information collection disruptions and imprecise results. Server-side monitoring makes it possible for companies to bypass these constraints and offer precise, consistent data that is much less susceptible to interference.
This sort of tracking likewise permits businesses to track conversions that occur beyond the site, like telephone call and in-store acquisitions. This is important because brand-new personal privacy policies such as Apple's Intelligent Tracking Avoidance (ITP) restrict the shelf life of cookie-based monitoring pixels to 7 days. This is a vital reason why S2S is much more trusted for businesses seeking to adjust to these adjustments.
3. Less prone to scams
Server-side monitoring makes it possible for businesses to control information hauls prior to it reaches third party endpoints, enhancing protection and privacy. This is especially essential as various internet browsers and systems increasingly change exactly how they manage cookies. As an example, in iphone 14, Safari will only deliver first-party cookie data and will not enable pixel-based monitoring. Making use of server-side monitoring, you can bypass these constraints and continue to track conversions that happened outside of your site.
Furthermore, server-side monitoring allows you to record customer information straight by yourself web servers. This removes dependence on third parties, which can be prone to breaches and privacy violations.
A server-side tracking system is a set of directions that tells your site's server what events to tape-record. This data is then sent to analytics tools like Google Analytics and Facebook Company. It's likewise utilized to set off event-based ads, such as retargeting. In contrast, pixel tracking is an alternative method that uses a small item of code on your page to accumulate information from customers.
4. Less complicated to apply
Server-side monitoring is an information collection process that occurs on the site's own server, bypassing internet internet browser constraints. This indicates that information gathered by the website/app is first sent to the server where it's refined and afterwards sent to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this method is that it reduces the scope of information monitoring and provides organizations much more control over transmission, making it generally extra reputable. Because of this, it's much less susceptible to data obstacles brought on by things like a broken connection or an energetic ad blocker being installed.
With OWOX BI's Server-Side Tracking, your organization can gather real-time conversion data in the same way that you would certainly with pixels or a cookie, however this is then passed straight to your advertising and marketing tools on the server. This permits you to have even more accurate information and aids make sure compliance with personal privacy guidelines such as GDPR. Furthermore, it also stays clear of the tracking limitations enforced by web browsers and ad blockers.