Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of ecommerce services are turning to server-side tracking as a means to enhance their data collection procedures. While it needs more technical knowledge than normal GTM and may present extra costs, it can cause greater precision and more dependable information
Pixel tracking utilizes an item of code to register conversions on your site. It's simple to establish and much less vulnerable to ad blockers.
1. Much more precise information
The typical method of tracking conversions on a site, utilizing pixels, is having problem with transforming internet browser personal privacy policies. This means that the data being sent to Google Ads, Facebook Manager and various other systems is much less exact than it needs to be.
Server-side tracking is a more secure option that assists to bypass these limitations, as it's packed from your very own domain name and dealt with as first-party code, indicating it's much less most likely to be impacted by advertisement blockers or various other safety actions. This gives extra exact information and a much more complete image of individual journeys across networks.
On top of that, this kind of tracking allows organizations to track conversions beyond the site, such as phone calls and in-store brows through, which can be tough for pixel-based tracking. This flexibility offers marketing experts a lot more ownership over the information they send out, and makes it simpler to follow numerous data laws. It's likewise a lot much less prone to fraud, as it's harder for deceitful actors to adjust the system by changing the postback URL.
2. Much better control over data.
Server-side monitoring enables businesses to gather and enrich information before sending it to third-party analytics/advertising systems. This enhances data efficiency and accuracy, which can aid online marketers make even more educated marketing choices.
Traditional pixel monitoring relies on JavaScript tracking codes that are positioned in site site visitors' web browsers. These tracking codes are often blocked by advertisement blockers, which can lead to information collection disruptions and imprecise results. Server-side monitoring allows organizations to bypass these restrictions and give accurate, regular data that is much less susceptible to interference.
This sort of tracking additionally allows services to track conversions that take place outside of the website, like phone calls and in-store acquisitions. This is important considering that brand-new privacy plans such as Apple's Intelligent Monitoring Prevention (ITP) restrict the service life of cookie-based tracking pixels to 7 days. This is a crucial reason why S2S is much more trusted for companies looking for to adjust to these changes.
3. Less vulnerable to fraud
Server-side tracking makes it possible for businesses to control information hauls before it reaches 3rd party endpoints, improving safety and security and personal privacy. This is specifically important as different web browsers and systems increasingly alter exactly how they take care of cookies. For example, in iOS 14, Safari will just supply first-party cookie information and will not enable pixel-based monitoring. Making use of server-side monitoring, you can bypass these limitations and continue to track conversions that occurred beyond your internet site.
In addition, server-side tracking enables you to catch customer information straight on your own servers. This eliminates reliance on 3rd parties, which can be vulnerable to violations and personal privacy violations.
A server-side tracking system is a set of directions that tells your web site's web server what occasions to videotape. This information is after that sent out to analytics tools like Google Analytics and Facebook Business. It's also used to set off event-based advertisements, such as retargeting. On the other hand, pixel tracking is an alternative technique that makes use of a tiny piece of code on your website to gather information from customers.
4. Less complicated to implement
Server-side tracking is a data collection procedure that occurs on the internet site's very own server, bypassing web browser Snapchat Ads ROI tracking restrictions. This indicates that information accumulated by the website/app is first sent out to the web server where it's refined and then forwarded to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this method is that it decreases the range of information monitoring and offers companies extra control over transmission, making it generally more dependable. Consequently, it's less prone to data challenges triggered by things like a broken connection or an active ad blocker being installed.
With OWOX BI's Server-Side Tracking, your business can collect real-time conversion data similarly that you would certainly with pixels or a cookie, yet this is after that passed straight to your advertising and marketing devices on the server. This enables you to have more accurate data and helps ensure conformity with personal privacy guidelines such as GDPR. Additionally, it likewise prevents the tracking limitations imposed by internet browsers and advertisement blockers.